Whole Olympics Catalog

2024-ongoing
Digital prints on paper
Dimension variable

Every four summers, the Olympic Games appear on multiple screens like a lengthy large-scale television commercial. People unconsciously have developed a set of imagery of the Olympics: the real-time update of medal rankings, the sound of the starting gun as it breaks into the sky, the ebb and flow of the commentators' voices, and the athletes' triumphant poses for the camera…

I transcoded the Olympic “prosthetics” into a commercial catalog you've tirelessly received in your mailbox. I mimic the visual design and descriptive tone of the advertising catalogs to reorganize the scenarios, tools, technologies, and everything else that is utilized in the Olympics. The components of the Olympics are reduced to commodities with a clear price tag, and all the dramatic broadcasting strategies and increasingly sophisticated sporting technologies are not without the involvement of national interests and commercial metrics. What would the function and price tag of an item look like if it were removed from the context of a much-anticipated event, and appeared on the promotional list you pull from when you head to the supermarket? Shielded from authoritative rules and cutting-edge broadcast experiences, how do Olympic objects relate to your everyday life?